Today I come to you with a confession….yesterday in order to get a free sample of my favourite dog treats I filled out an online application with fake details; I know this was wrong and mum has told me off, but it got me thinking about just how accurate people’s data is.

I wonder how many companies have lists with out of date information, multiple entries, gone aways and even people who’ve passed away? You can imagine how embarrassing, not to mention costly, it would be to send several copies of the same letter to someone. Worst still, how upsetting would it be to send a letter addressed to a client’s long deceased relative.

Most people don’t have the time or resources to devote to data cleansing, but lucky for CMS’ clients we offer a free data health check service where we can find all this stuff out for them, once that’s done we can cleanse the records before sending the mailing.

Let me give you a quick example of how it works;

Recently we worked with a building society on a large dormant account project. Using our cool software we could tell them who’d moved and where they lived now. This has meant the building society could reconnect with their customers and re-establish trusted relationships – clever hey!

So to recap, it’s free to find out how healthy your data is with CMS, and then our services can make sure you are only mailing the right people. This means more pennies for treats! – ring us today on 0845 873 1444 to find out more from Jo or Rob our health check experts.